Hold it! Charm your lashes with the enchanting effect of Ardell Beauty Lash Magic 3D Lash Primer. Brush it on before wearing your favorite (Ardell, of course) mascara. Get a delightful lash length and volume boost with a few strokes! Make everyone fall in love with you. flash your seductive fluttery lashes! The perfect thing if you have a flair for the dramatic. It’s a crime not to prime!