Get Lightest & Brightest Hair Color: A professional-quality powder bleach formulation that helps provide hair brighter, superior lightening results. Great for highlighting, frosting, and overall bleaching whether for salon or at-home use.
Super Concentrated Formula: Infused with a super strength lightening action that lifts up to 7 levels. Its concentrated formulation is smoother with a creamy consistency that delivers a more precise and controlled lightning action.
Easy to Use: Simply mix with the cream developer, this bleach powder packet allows you to achieve various effects from subtle highlights all the way to the sheerest platinum in one simple application. Suitable for on-scalp and off-scalp applications.
100% Cruelty-Free, Safe to Use: Achieve flawless balayage techniques, full head lightening, regrowth applications, and color correction without worrying about hair damage. 100% cruelty-free, never tested on animals.
Trusted for Generations: Jerome Russell is a world leader in the hair color industry with over 30 years of experience. It continues to offer great value products using the highest premium quality ingredients. A go-to for color solutions.
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